Choose Your Internet Marketing and Business Groups Wisely – Both Online and Offline

Choose Your Internet Marketing and Business Groups Wisely – Both Online and Offline

This photo was taken in Atlanta, and I can name every single person in that photo. While it was an offline meet-up, those same people are part of my Private Brainstorming Group that I interact with online on a daily basis.

The various groups and communities that I participate in, both offline and online, have been invaluable to my business growth over the years.

You want to be picky about how you spend your time though, where you spend it, and more importantly: WHO you spend it with. Both offline AND online…

It’s important to surround yourself with people who are actively working online. People who are “in the trenches” and learning by trial and error, by testing and tweaking, who are true action takers.

Avoid people who are just talking theory, or just teaching but not actually doing.

There are plenty of groups to choose from. You just have to check them out, pay attention, do a little research even to make sure you’re in a place where you can both learn and contribute in ways that make a real difference.

You’ll find online groups and communities, as well as offline events and meetups. Look for local groups offline too, as these will give you more opportunities for in-person connections. I was actually surprised at how many people I discovered in my area that are blogging and/or working online. And I bet you will be too!

These groups and communities, and even individuals you meet, can prove invaluable to your business and to your learning & growth as you continue building a business on the constantly evolving web.

Not only can you share ideas, brainstorm ideas, learn about methods & strategies people are testing with good results, get feedback and suggestions, etc… but you’ll likely learn far more in shorter time than studying “courses” or “training programs” online. And as I’ve mentioned before, so much of that is quickly outdated. Or perhaps not even relevant to your business, or to where you are in your business right now.

Start with smaller events like book signings and book parties for authors you enjoy. Also look up free local events like Podcamp, Wordcamp, Barcamp or the Social Media Club events in your area. There are SMC chapters all over the world.


Smaller events give you the opportunity to get to know the speakers, leaders and attendees better. You can find more local events and meetups on MeetUp.com or search Facebook & Google for interesting events and groups that are meeting up in your area.

If you’re an intermediate to advanced blogger, you should keep an eye on the calendar at Blogging Concentrated. These are small, local one-day events you can attend without travel expenses.

Meetup.com is also a great place to start your own local events in your niche. In addition to your online marketing and networking, consider how you can expand that offline – and locally! ;-)

I’m an introvert and actually prefer staying home, but I’ve made a big effort the last few years to get out more to some of the local meetups and events. It’s a lot of fun to meet & hang out with others who are enthusiastic about similar topics!

There are many ways it can benefit (and grow) your business as well. We had a great discussion about this on Facebook recently, and you can join in on that here:

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Do you attend, or even host, local events in your area? If not, that’s definitely something you should add to your 2014 objectives! Like I said, meeting other locals in my area has been very beneficial for me personally – and for my business.

Not only have I met some interesting people and made some great friends, and formed profitable business alliances, I’ve also found great accountability partners to work with – both locally and virtually. There’s nothing like brainstorming in person at a local coffee shop with another like-minded entrepreneur!

That said, you really do want to pick your groups & events, and even your associations, wisely. The right groups will inspire and motivate you, and you’ll constantly learn things that are actually working online.

The wrong groups will confuse and frustrate you, and could potentially lead you down the wrong path with your business – especially if they’re just spouting theory and rehashed outdated information. OR if it’s simply not relevant to your business specifically, or to where you are in your business right now.

Invest the time to choose groups that suit you best. It’s your business and it’s your time, so learn to say “no” or to slip out quietly, and spend more time where you’ll get the most out of being involved.

Best,

p.s. Of course I’m partial to my own private brainstorming group, and would love for you to join us there! It may or may not be a good match for you, but there have been very few people who haven’t absolutely loved it. Some of them have stuck around for 10+ years even! ;-)


Original post by Lynn Terry and software by Elliott Back

Stop Studying Outdated Marketing Methods!

Stop Studying Outdated Marketing Methods!

The web is full of outdated information on internet marketing and online business strategies. That’s not limited to courses and training material either…

Some people are teaching these methods currently, without realizing they are outdated or that they don’t actually work on today’s web.

Why would they do that? Simple: because they don’t know any better. Because they haven’t tested them personally, or because they decided to teach instead of DO. Which is unfortunate.

It’s also a bit ridiculous because there is much more money to be made actually running a real online business, than there is teaching people how to run a business that will never work (or at least, not for long).

BUT, that’s not the only thing you need to watch out for online. There may also be an issue with the way you are studying internet marketing

I’ve been working online myself for going on 17 years now so I have a unique historical perspective of the web. And of online business & marketing specifically, and on the way people go about learning it or getting started online.

Unfortunately, by the time I meet most of the people I get to talk to they’ve already been mislead and become frustrated. Most of them have spent far too much money and way too much time learning “wrong methods” – and some have even experienced the fallout from that, such as Google penalties or worse.

Be Cautious. But Also Be Smart!

Yes you do have to watch out for scammers, and even for nice people with good intentions that teach bad information because they don’t know any better.

On that note, in order to be successful teaching it you have to be successful doing it – or at least be able to get your market seeing consistent results. If your students, readers, etc are NOT seeing results, you’ll lose them. Which is no good for anyone on either side of that situation.

But in addition to doing your research and due diligence before deciding where to learn and who to learn from, HOW you choose to learn matters too!

What do I mean? To put it simply: only learn what you need to know to achieve the ONE thing you are working on right now. Or in other words, learn as you go.

With the constantly changing web, it doesn’t make any sense to study everything upfront before you implement. This is the same as studying outdated information, as it may very well be outdated by the time you take action on it!

Whether it’s methods, strategies, theory or even resources – you only want to pay attention to information that is specifically relevant to what you are doing right now.

And if you’re not yet doing anything? Stop studying, period!

Even if you’re studying current, relevant training – it’s totally useless to you personally if you’re not ready to implement it TODAY.

This is the reason I chose to release my Niche Success Blueprint course in a weekly training format. First, because it allows me to teach timely information that works right now, as I’m creating each weekly training module as we go.

And second, because it gives you the opportunity to “implement as you go” in a step-by-step manner – doing the right tasks in the right order to achieve success online as quickly as possible (without getting derailed or distracted).

Like I said, RESULTS are the key to any successful course or training program. Not only for the people studying, but also for the person teaching.

If you aren’t seeing results, you’ll stop taking the course. And if you are, you’ll continue – and also recommend it to others, continue reading my blog, continue interacting and engaging with me online, etc.

So as you can see, this topic is important to everyone in the industry. Both in terms of how you teach, and how you learn. And of course it’s relevant in every other niche or business model, no matter what kind of “results” you want to help your market achieve – or what format you use to encourage those results. ;-)

Consider how you are learning, who you are learning from, which groups or communities you’re actively involved in, which events you choose to attend both online and offline, and even how you are teaching if that applies.

And on that note, read this next:

Choose Your Internet Marketing and Business Groups Wisely

Best,

Original post by Lynn Terry and software by Elliott Back

Join us on Facebook for FUN Discussions!

Join us on Facebook for FUN Discussions!


If we aren’t already connected on Facebook, Twitter and Google+ I would really love for you to join us there! We have some great discussions, and sometimes I even do fun giveaways on my social media channels!

I really enjoy Social Media, which you probably already know if you took my fast-paced super fun Social Marketing Results course. ;-)

It’s a great opportunity to meet new people, make new connections, and get to know people better. I love it!! And of course… there are HUGE benefits to using Google+ in your business. Anyway, below are some recent fun & interesting discussions we’re having on Facebook. Pick one and join in!

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Join in on the fun! ;-) I would love to hear your favorite social media network – and why it’s your favorite. Leave a comment below and tell us what you use most, and why you feel it appeals to you more than the others. :D

Best,

Original post by Lynn Terry and software by Elliott Back

Confession: I’m Not Perfect.

Confession: I’m Not Perfect.

Confession: I’m Not Perfect. Not Even Close.

I don’t have all the systems in place. I don’t have everything figured out. I miss deadlines.

Things fall through the cracks. I’m not exactly where I wanted to be by now – in a lot of areas including “being in shape.”

But guess what? I am a shape. For all the things that fall through the cracks, tons more actually gets done. Things may not get done perfect, or with an ideal system in place, but I get them done anyway. I do my best – even though I know I could improve, and do dramatically better.

And I intend to. Improve, that is. Consistently. In fact, I’m always working in that direction. Not that I’ll ever reach a state of perfection, or that it’s even a goal. I don’t even like perfect people. :P But I do ultimately want to be the best version of ME that I can possibly be.

But I’m not there now. Not today. Probably not tomorrow or next week even. And who knows, maybe I’ll never get it all exactly right, but why stop trying?

Every year I become a better person, and my business grows more and reaches more people, and as long as every year is better than the last… why not at least enjoy what IS better, even if it’s not “best” – right?

Perspective, Perception & Negative Self-Talk

What’s interesting is that if I stop looking at the faults I have right now, and look back at myself a year ago – or five years ago, even ten years ago – I realize (WOW!) just how far I have come. How much I have achieved, and how much I have moved my life in the direction I wanted it to go. That changes my perspective!

It’s bad enough that we have to deal with our own (sometimes shortsighted) self perspective, but add in the perceptions of others (which are sometimes not too kind) and it’s easy to fall in the habit of viewing ourselves as “less than”.

Less than who we want to be, less than what others are…

I make less money than ___.
I am not as young/attractive as ___.
I am not as organized as ___.
I’m not as successful as ___.
I didn’t start as early as ___.
I’m not as outgoing as ___.
I have different circumstances than ___ that make it harder for me.

Some of that may be true.

In fact, I can fill in every single one of those blanks!

You may not be in the same position I am, in that you don’t have a history of growth and improvement that you’re proud of, that improves your perspective. But I’m not in the same position as others who are ahead of me either. It’s like a ladder and we’re all on it: there will always be people ahead of you and people behind you!

So what? All that matters is you – and your goals.

You are here. So am I. We are exactly where we are. We can’t compare ourselves to where we should be, or compare ourselves to others. We can only embrace where we are, decide where we want to go, and move in that direction. Period.

“Man must cease attributing his problems to his environment, and learn again to exercise his will – his personal responsibility.” -Albert Einstein

I’m a true introvert. I used to be painfully shy, to the point of breaking a sweat around people, but fortunately I overcame that – which took work, of course.

I still get nervous when I publish a blog post, go to an event and meet new people, host a webinar, or (ack!) have to speak on stage. Sometimes to the point of being physically sick. But I do it anyway.

I look back at my first year of blog posts and cringe. I’m in my 10th year of blogging now, and it’s still not perfect but my writing and formatting has really improved with time and practice.

Perfection Is Not Required!

If you want to make things happen in your life, the first step is to deal with the negative self-talk. Dump the doubt, uncertainty, fear, worry or whatever else holds you back. It isn’t reality, it’s simply perception.

Make a habit of blocking those negative thoughts (from yourself AND others) until it becomes second nature to ignore the negativity and just DO.

Disappointed in yourself, behind on things, missing goals and deadlines that were important to you, screw something up? So what! Get over it, fix it, figure out a solution, create a new goal or a new deadline – whatever it takes.

Make Things Happen!One thing I’ve learned is that the things that worry or stress me the most… don’t seem to affect anyone else but me.

And they affect me HARD if I let them.

So I don’t.

I simply step back and reevaluate, journal out the worst case scenario, and figure out a solution.

That’s a choice I get to make, and it’s your choice to make too.

You get to decide how you feel, how you respond or react to things in your environment, how you deal with circumstances, and what you do with your time.

It’s your life! And you only get ONE.

“A sign of wisdom and maturity is when you come to terms with the realization that your decisions cause your rewards and consequences. You are responsible for your life, and your ultimate success depends on the choices you make.” -Denis Waitley

My advice: Put yourself out there! Whatever you’re doing, you’ll improve with experience. You’ll never be great until you get your hands dirty and figure things out as you go. So go! Forget what everyone else is doing, how well they’re doing, how smart or organized or fast they are – and just BE YOU 100%.

I encourage you to be ambitious. To do something outrageous. Do something that shocks yourself, even. With all your imperfections, quirks, shortcomings, and circumstances even. Because hey, I have them too! You’re not alone. The only difference between you and someone that is “better than you” (in your mind) is that they pushed past those perceived barriers. Because we ALL have them.

It’s time to make serious change in your life. Whatever it is you REALLY want to do… put it in motion, starting today. Regret sucks. Taking no action just means you’ll continue to feel disappointed or “less than”. Taking even the wrong action will get the wheels turning and get you moving in the right direction, even if it’s by trial and error.

Decide today to make your life what it is meant to be.

You’ll be so glad you did! ;-)

Best,

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Original post by Lynn Terry and software by Elliott Back