Boom, boom, boom, one after another. Overwhelming, exciting, confusing, enticing!

The most noticeable coming from Andy Jenkins (Video Boss), Frank Kern (List Control), Jeff Johnson (Traffic Voodoo), Mike Koenigs (Main Street Marketing), John Reese (Outsource Force), Eben Pagan (Guru Blueprint) and now Product Launch Formula 3.0 from Jeff Walker which started pre-launch today…

The launches and the products they promote have many things in common. And that makes sense because the products are all about showing you how to make money with an online business. That much is clear!

Each one, as you can tell by the title has a central focus but all of them teach the bedrock of any online business on how to build a list, create the right kind of relationship with that list, how to produce quality content and products, as well as attracting affiliates and joint venture partners.

And that’s where it starts to get a bit muddy in terms of choosing which one of these to follow. Personally, I don’t think you can go too far wrong, especially if you are new to online business because all of these gurus are currently at the top of their game.

This week is the unveiling of Product Launch Formula 3.0, which is the upgrade from the last version at 2.3. “All new” is the catchword from Jeff and his people in Colorado.

And that’s a big deal and why I’m writing this review.

You see, the latest guru products are the children of Product Launch Formula, which was first released in 2005. You see it in the marketing – all of the gurus use Product Launch Formula to roll out their launch. So it seems to me, that if you want to be sure about getting your online marketing right, listen to Jeff.

The thing that was the biggest surprise for me was that PLF is not just about running launches. Jeff shows you how to create products from the ground up – products for which there is a hungry market. He also goes deep into the how-to of joint venturing which is certainly the quickest way to build a profitable and sustainable passive income for the long-term.

It’s no surprise that PLF 3.0 is coming out at the end of all the big launches. Jeff is being awfully graceful about it – if he were first in line, there wouldn’t be much reason to consider anything that came after.

The best for last, as they say.

So if you’re looking for the definitive how to blueprint on how to sell massively online straight from the guru’s guru himself, then you’ll definitely want to take a look at the free content Jeff puts out for PLF 3.0 this week.

The evidence is clear: there is just one Internet marketing product that you’ll find in every guru’s toolbox: Product Launch Formula.

Original post by Lynn Terry and software by Elliott Back