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Guest Post by Adriana Copaceanu

Before you start any marketing for your home business these days, you need to do your keyword research. And while there is a lot of information about keyword research, many still struggle choosing the right way or the right tool to find profitable keywords.

First of all, let’s remember that while it’s important to do your keyword analysis, it’s more important to take action! No amount of keywords will help you grow your business if all you do is keyword research…

With that said, today we’ll see how we can use Shopping.com to enhance our quest to find the right keywords and phrases for a specific niche. We all know and use the free WordTracker & Google keyword tools, and those are great, but there are other ways to see your niche from a different view.

Shopping.com is a great place to research physical product keywords. Let’s walk through how you go about finding your key phrases. Once you are at the Shopping.com site, click on the “See all” link on the top navigation. As soon as you do that, you’ll be taken to a list of the products sold at this site (as seen in the image here).

Let’s say we are looking for knitting keywords: we click on the link that says “Craft Supplies”. On the next page you’ll see “Knitting and Crocheting Type” with several categories specific to knitting, and if you scroll a little bit you’ll see a subtitle for “Craft Supply Type” with a link going to “Knitting and Crocheting”. All those are starting points for keyword research: those are things that people buy now.

And if you want to dig deeper, you can do that. Click on the link that says “Yarn” and on the next page, at the top, you’ll see some very specific key phrases that have lots of searches.

Now go to the free WordTracker keyword tool and see how many times these key phrases are searched for. I did just a small sample for you here.

• caron simply soft yarn 82
• sock yarn 187
• red heart super saver yarn 32
• ribbon yarn 46
• bulky yarn 37

Of course, don’t stop there. As you search these keywords on WT, you’ll see many more variations for your new found keyword phrases. The possibilities are endless, and all you need to do once you finish your keyword research is to start using them: write some articles for your blog, some for distribution, check some of your older posts and add tags to them, create a Squidoo page, a Hub page, etc.

–>Affiliate marketer Adriana Copaceanu has been successfully marketing online since 2004, and recently decided to share her Online Business Journey She loves doing keyword research so much she offers some up for free on her blog every Friday.

Original post by Lynn Terry and software by Elliott Back