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I flew to Portland, OR and met up with Paul Colligan in the Expert Studio to learn how to create a podcast.

I only had one day in the studio with Paul, and walked in completely clueless on how to get started podcasting – or why I would even want to.

I know that may shock some of you, considering I’ve been a co-host on the IMTW Podcast for 45 episodes & well over a year now…

Surely I know something about the biz & tech of podcasting then, right? Wrong. All that really means is that I know how to use Skype. Every week the 4 of us meet online at a set time, Paul or Ed initiate a group call, and I simply join in on the conversation. What happened on their end before, during and after the recording – was always a mystery me. Until now.

Of course I understand that it’s a model, just like blogging or email marketing. It’s a means of communicating a specific message to a specific market, with a specific objective. I had just never figured out the tech behind creating and delivering a podcast, or the best ways to monetize it.

This is a good time to confess that I don’t subscribe to any podcasts. I have listened to them, and I do have an iTunes account (an empty one), but I hadn’t figured out that end of it yet either.

So that’s where I started (clueless!) when I flew to Portland to meet up with Paul Colligan. On my flight over, I jotted down 11 questions about how to create a podcast that I wanted to make sure got answered.

I got detailed answers to all 11 questions, and learned A LOT more!

In fact, I came home ready to start my new podcast.

There were video cameras running the entire time, along with audio and screen capture. Everything Paul and I did was documented and recorded. The editors are busily getting that ready for us to share – but in the meantime, I’ll share tips with you from my personal notes.

My Podcasting Questions:

• What is a Podcast, exactly?
• What is the point of Podcasting?
• How do you monetize a Podcast?
• What software/hardware do I need to create a Podcast?
• How do I edit audio/media files?
• How do you add intro music to a Podcast?
• Do I need a “theme song”?
• How do I get my Podcast into iTunes?
• Are there Podcast stats? Where are they, and what should I track?
• Where are Podcasts actually hosted?
• How do I market my podcast, or get listeners?

We’ll start there, and you can also see the questions posted by others when I blogged from my mobile on the trip. Feel free to add yours as well.

I’ll be sharing answers to the questions in blog posts throughout the week, and compile it all neatly into a sweet little Free Report you can download as well.

Best,

p.s. I’ll update this post with links to each new post as soon as they’re published. You can subscribe for email updates below so you don’t miss out – which is also where I’ll send the download link for the free report on how to create a podcast:

Original post by Lynn Terry and software by Elliott Back